Arabian Travel focuses on the growth of mid-market tourism

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Dubai is an affordable city

This week Dubai begins the four-day Arabian Travel Market (ATM), which is concentrating on the prospect of expanding the mid-market segment. Dubai is very optimistic on the increase of three and four star hotels due to the incentive programme implemented in 2013, which aims at obtaining 20 million visitors per year by 2020.

The incentive offers the hotel investors and developers to exempt the 10 percent municipality tax that is applied to the price of occupying a room each night for five years.

According to the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim states as per the requests of visitors, the Dubai expansion plan will continue to focus on experiencing luxury. As well as making the Dubai markets more diverse and providing further options for individuals travelling to the emirate.

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Kazim explains the goal is to achieve almost 20m visitors per year by 2020, with a target of 120,000 to 150,000 hotel rooms. Although the luxury segment is still rising, it is still unknown which of these rooms will be part of the mid-market group.

He further adds, even though Dubai deals with geopolitical and global economic forecasts, the DCTCM is confident in its ability to increase annual growth in tourism by seven and nine percent. In 2015, it was noted that approximately 13million of the 14.2 million visitors were contributed by hotel tourists.

Subsequently with the Russian tourist numbers decreasing, Dubai was easily compensated with a small start from UK and India. This gives Dubai the assurance of seeing an increase in the potential for growth in the mid-market sector.


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